In the short-term, Amadeus’ research reveals Online Travel Agencies are seeking better access to hotel, full-service carrier, insurance, destination and NDC content.

Having access to the widest range of content in a single location helps Online Travel Agencies create the end-to-end, personalized experiences travelers demand.

However, perhaps surprisingly, specialist content like cruise, meeting and event space and ground transport content was less of a priority for Online Travel Agencies at this time.